‘Call Of Duty: Infinite Warfare’ Rules November NPD, But Nintendo Is The Genuine Winner
November NPD figures are constantly interesting, offered the number of huge games normally come out in that window. Early word relating to the information said that Call of Duty: Infinite Warfare was running about 50% lower than retail sales of Call of Duty: Black Ops 3, year over year, however even with decreases, it’s still king of the castle. Sort of.
Call of Duty: Infinite Warfare is undoubtedly the top game on the list, vanquishing its direct competitor, Battlefield 1, both Pokémon games and Titanfall 2, which is surprisingly rather high up the list at # 5. Activision commemorated the win with the declaration below:
” Call of Duty is retail’s # 1 earning console franchise in the United States for the 8th successive year and the boldly ingenious Infinite Warfare is the # 1 grossing console game of the year at retail in the U.S.,” stated Eric Hirshberg, Activision’s CEO. “In addition to our annual blockbuster release, Call of Duty has to do with engaging fans year around. Black Ops 3 has actually had remarkable engagement all year and now with the classic, boots on the ground gameplay of Modern Warfare Remastered, and the exhilarating brand-new experiences of Infinite Warfare, we have an excellent experience for every Call of Duty fan this holiday.”
It definitely speaks to the large power of Call of Duty that even during an “off” year, it’s still beating out whatever else, but there are a couple of cautions here. Year over year, when Black Ops 3, Fallout 4 and Battlefront were the leading 3 games in 2015, this year has seen 43% lower sales for its top three, and a lot of that is likely due to Call of Duty declines, though NPD does not single out the game particularly in their statement, instead lumping the 3 together. They do, however, make a note that if Pokémon Sun and Moon were thought about a single video game, that they would have outsold Call of Duty and been on top of the list.
Declines abound somewhere else in the data also, suggesting larger market trends. Console and portable video game sales are down 18%, PC game sales are down 28%, hardware sales are down 35%. Once again, these are United States retail sales, and these figures are due to a combination of perhaps a less attractive line-up of video games this November, but likewise bigger, basic patterns indicating a move to digital (though the PC numbers include Steam).